Organizational Transformation Case Study

A regional construction subcontractor involved in underground utility location wanted to expand their business to a national market.

Problem:

The Owners were focused on the day to day field operations and had no experience how to operate on a national level. The Owners had different views on how this should be done and asked Microcap Advisors to do a general analysis and report.

Microcap Advisors Involvement:

Upon completion of the general analysis and report, the Owners asked that Microcap Advisors become directly involved with transforming their company as recommended. A business, strategic, and operational plans were created and approved.

Microcap Advisors Solution:

The Owner's were given detailed plans and Microcap Advisors moved into the operational side of transforming the business. Two divisions were set up and management was reorganized for cost effectiveness and efficiency.

Sales and Marketing materials were created and distributed. The web site was redesigned and updated. Microcap Advisors also recommended several new (non-construction) applications for their technologies and promotional materials were created for specific industries and potential clients.

Results:

The Company was able to bring in several large contracts outside their region in short order. Microcap Advisors was also able to set up several national contracts with large organizations for the Company. A streamlined sales and marketing process was created for quick response as well as new procedures put in place for allocation of resources. Over the course of a year, sales of over $3 million dollars were attributed to the Microcap Advisors effort and a national identity was established for the Company.