Technology Start Up Case Study
Two individuals developed a concept for an internet business for secure online file and document delivery. They self funded the initial programming, design, and functionality of the technology. To take the next step they required capital and expertise in business development.
Problem:
The Company needed a clearly defined business model, business plan, and corporate structure to attract management and investors while moving into operations as soon as possible
Microcap Advisors Involvement:
Microcap Advisors did an initial assessment of the technology, strengths and weaknesses of the founders, business model, and industry. The Founders expanded Microcap Advisors's participation after the assessment.
Microcap Advisors Solution
After assessment and overview it was determined that Microcap Advisors prepare a business plan, put in place a new corporate structure, began an operational plan that maximized the founders limited capital and budget. The Company was then operational and able to attract several investors to get the Company ready for the next step of development; creating a public company.
Results
The Company was able to easily transition into a small public company using Microcap Advisors to do all the filings, create an initial private placement, and move into full operations. The Company was able to attract several key management including sales, operations and administration. Microcap Advisors continued in the strategic management of the Company and currently acts as an advisor to the Board of Directors